I want you to imagine that His Majesty The King has made an appointment for you go to Buckingham Palace to discuss your products or services with him. If he is convinced by your presentation, he will then arrange to come to your premises for a follow up meeting, and hopefully to conclude a deal. …
Here is why you should promote your guarantee. One of my ‘money saving’ strategies is to get certain things done when most other people do not. That way I usually get charged a much lower price. For example, I get the lawn mower serviced in mid-winter and I get the central heating system serviced in …
Here’s all it takes to double your sales: Increase the number of customers by 30% Increase their ‘average spend’ by 20% Increase the number of times they purchase by 30% = 100% increase in sales! Happy to settle for a 33% increase? Here’s all it takes: Increase the number of clients by 10% Increase their …
Using the word “because” can significantly increase the likelihood of someone agreeing to your sales proposition, or indeed any other request you make of them. To illustrate the power of the word ‘because’, the following scenario is a study carried out by Ellen Langer in 1977, who experimented with it many times in different situations …
