The customer is King but how do you treat them?

I want you to imagine that His Majesty The King has made an appointment for you go to Buckingham Palace to discuss your products or services with him. If he is convinced by your presentation, he will then arrange to come to your premises for a follow up meeting, and hopefully to conclude a deal. Are you going to treat HM differently to your ‘normal’ prospect? I suspect your approach to both of these meetings is going to be somewhat, and maybe significantly different, to how you deal with your ‘normal’ customers. So, what are you going to do differently? Think about it seriously – and make notes. Now here’s the thing. There is a massive amount of competition for customers nowadays. More so than ever. Some businesses are even finding it as hard to get new customers as they would becoming a Royal Warrant Holder. So from now on, treat every potential customer and existing customers as you would His Majesty. The Customers is and should aways be King.

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