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Business owners never plan to fail – they simply fail to develop and implement a Strategic Business Plan, and a Sales & Marketing plan, monitor them and amend, when necessary.
Hope is not a prudent business strategy, and I would like to help you to become one of the 3% who do achieve their business and personal goals.
It’s my view, supported by many of the most successful entrepreneurs and economists I know, that 2023, and for many years onwards, it is likely to be tougher than any in the last 50 years.
Many businesses will become less profitable, and many currently successful businesses will fail. Some will take advantage of this recession and go on to achieve great things. I’d love to help coach you become one of the latter.
Whatever business sector or profession you work in, this 3-month program will work for you too.
Before going into more detail on the PAS Coaching Program, just a little about me, Bruce King, your executive coach.
Here are just a few highlights from my career over the last 35+ years and you can ask me anything you want when we speak.
- Coached over 130 Directors of SMEs to build more successful businesses.
- Created, developed, and sold several of my own successful businesses (and one or two not so successful – you will learn from my mistakes).
- Spoken at sales conferences and coached executives, directors, sales managers, and salespeople in 23 countries.
- A highly sought-after keynote conference speaker, sales and marketing master class presenter, business adviser and executive coach.
- Hired by The Institute of Directors to present my sell-out, one-day Sales Master Class titled How To Double Your Sales for 21 consecutive years at the HQ in Pall Mall, London.
- Authored five international best-selling books on sales, marketing and personal growth strategies, published by mainstream publishers including BBC Books, Headline and FT Prentice Hall.
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As well as coaching many SMEs, these are just a few of the many larger organisations who have hired me or whose employees have attended my Master Classes:
Abbey National – Allied Dunbar PLC – Abbey Life PLC – American Express – Baker Tilly – Bank One – Barclays Bank – Business Link -Credit Suisse – Bayerlische Landesbank – Dunn & Bradstreet – Durlacher Ltd – First Chicago Bank – Forte Hotels – GNI – IFS International – ITN – Kinnarps Office Furniture – Lloyds Bank – Manpower – Marriott Hotels – Merrill Lynch – Mercedes Benz – Lombard Risk Systems – Morgan Grenfell – Rothschild Asset Management – Salamon Bros - Siemen – Warburg Dillon Read – Sherwoods Solicitors – Trade Indemnity PLC – UFB Humberclyde
There are 3 key elements to building a successful SME and the
cornerstones of my 3-month PAS Coaching Program.
(Other program options are available from £399 to £4000 a month - see further down page)
Planning – the P in our logo
One of the major reasons businesses fail is they do not develop and implement a Strategic Business Plan and Sales & Marketing plan and continue to monitor them.
Attitude – the A in our logo
Albert Einstein said: “Success is 80% attitude and 20% skills.”
I don’t usually disagree with Einstein; he was after all, a lot smarter than I. But it’s my view that ‘Success is 100% attitude.’
After 30+ years coaching company executives, I know that most people have not even scratched the surface of what they are really capable of, and it is their mindset that has been unconsciously holding them back.
And by attitude, I mean using the power of the mind to its’ fullest potential. Without the right attitude or mindset, no matter how good your skills, you may still fail to achieve the success you desire and deserve.
Skills – the S in our logo
Being good enough at business skills such as planning, leadership, management, sales and marketing is just not good enough anymore. We need to be excellent to achieve success. I’ll coach you on those that we agree need improving.
As featured in
How we work together
– The PAS Coaching Program
How We Work
Step 1. Strategic Business Planning and Sales & Marketing Planning – a one-day session
- Clarifying your personal and business objectives
- Identifying where your business is now and where you want it to be
- Identifying your current roles in the business and how best to utilize your time
- Agreeing key strategic objectives for the business to help you achieve your goals
- Reviewing your management structure and responsibilities
- Identifying and clarifying your business culture
- Identifying the Lifetime Value of a customer or client
- Identifying your business’ strengths, weaknesses, threats, and opportunities
- Identifying your personal strengths, weaknesses, threats, and opportunities
- Reviewing products, services, and new opportunities
- Reviewing sales revenue, strategies, and new opportunities
- Reviewing sales and marketing positioning, objectives, and strategies
- Clarifying your brand and brand values
- Creating strategic financial models to show how easy it can be to increase your
- Agreeing next steps and actions based on all the above
After the session and within a few days, you will receive a detailed report summarising what has been discussed and agreed and will form the basis of our ongoing coaching sessions.
• Clarifying your personal and business objectives
• Identifying where your business is now and where you want it to be
• Identifying your current roles in the business and how best to utilize your time
• Agreeing key strategic objectives for the business to help you achieve your goals
• Reviewing your management structure and responsibilities
• Identifying and clarifying your business culture
• Identifying the Lifetime Value of a customer or client
• Identifying your business’ strengths, weaknesses, threats, and opportunities
• Identifying your personal strengths, weaknesses, threats, and opportunities
• Reviewing products, services, and new opportunities
• Reviewing sales revenue, strategies, and new opportunities
• Reviewing sales and marketing positioning, objectives, and strategies
• Clarifying your brand and brand values
• Creating strategic financial models to show how easy it can be to increase your
• Agreeing next steps and actions based on all the above
After the session and within a few days, you will receive a detailed report summarising what has been discussed and agreed and will form the basis of our ongoing coaching sessions.
Step 2. Your Attitude - Unleash The Power Of Your Mind
The ‘Unleash The Power Of Your Mind program is a three-month program which runs concurrently with the 1:1 business coaching sessions. It is a 12-session downloadable audio program with transcripts and a workbook, which you can access in your own time. You work through one session a week, carry out the workbook exercises and discuss your experience with the session at the beginning of each 1:1 coaching session.
The objective is to enable you to adapt the way you think in order to achieve extraordinary success.
I produced this program several years ago and for avoidance of doubt, there’s no ‘fluffy bunny’ stuff or ‘psychobabble’ in this program.
What I teach is based on absolute scientifically proven facts and what I teach has worked for many thousands of people, many if not most were very sensible, down to earth people, but who were not achieving what they wanted.
As well as my own extensive knowledge, the lessons and exercises also incorporate the work of some of the world’s greatest philosophers and therapists, the most up to date scientific research into neuroscience, how the human brain works and how it can be reprogrammed for success.
The ‘Unleash The Power Of Your Mind program is a three-month program which runs concurrently with the 1:1 business coaching sessions. It is a 12-session downloadable audio program with transcripts and a workbook, which you can access in your own time. You work through one session a week, carry out the workbook exercises and discuss your experience with the session at the beginning of each 1:1 coaching session.
The objective is to enable you to adapt the way you think in order to achieve extraordinary success.
I produced this program several years ago and for avoidance of doubt, there’s no ‘fluffy bunny’ stuff or ‘psychobabble’ in this program.
What I teach is based on absolute scientifically proven facts and what I teach has worked for many thousands of people, many if not most were very sensible, down to earth people, but who were not achieving what they wanted.
As well as my own extensive knowledge, the lessons and exercises also incorporate the work of some of the world’s greatest philosophers and therapists, the most up to date scientific research into neuroscience, how the human brain works and how it can be reprogrammed for success.
Step 3. Skills – Weekly Business Coaching Sessions
Once a week, for 3 months, we have our 1:1 coaching session. These will last from one hour up to two and a half hours. I am also available to you between sessions should the need arise.
There is no standard format for these sessions. I create a completely bespoke, perfectly tailored program for every client I work with based on what we have agreed during the 1-day planning session and re-evaluate after every session to ensure we get the results we want.
Once a week, for 3 months, we have our 1:1 coaching session. These will last from one hour up to two and a half hours. I am also available to you between sessions should the need arise.
There is no standard format for these sessions. I create a completely bespoke, perfectly tailored program for every client I work with based on what we have agreed during the 1-day planning session and re-evaluate after every session to ensure we get the results we want.
Testimonials
I’ve been coaching business owners in a diverse range of sectors for 25+ years. Here are just a few of hundreds of testimonials from others who have worked with me…
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100 % Satisfaction
- ROI Guaranteed
I only work with clients I know I can help. Therefore, I guarantee in writing you will make at the very least your initial investment with me back or I will continue to work with you until you do.
Other Options
Depending upon where you and your business are right now, and where you want it to be, it’s possible you do not want or need this extensive 3-month program. We can discuss other coaching options when we speak.
For more information about me, Bruce King and the diverse range of services I offer to companies, their employees and individuals, go to my other website via the link/logo in the footer of this page
Before we can work together, we need to speak
I’ll be 100% committed to your success, and I need to know you will be too. And we both need to be as sure as we can be that the chemistry is right for us to be able to work together. You will also no doubt have questions you need to ask me, so we need to speak before joining any of the programs.
Contact me here to book a Zoom meeting
When you book this no obligation meeting, if possible, please also include a paragraph or two explaining why you might like to be coached by me and what you would want to achieve as a result.
Subject to my availability, and should we both agree to go ahead, I will send you a Non-Disclosure Agreement (NDA) so you can be certain everything we discuss remains totally confidential.
