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The biggest mistake most people make in their search for success

I believe that one of the biggest mistakes most people make in their search for ‘success’ is to be focused on achieving what they want to achieve – their goals. It’s my belief that you will only ever achieve success in any meaningful measure by helping others to achieve what they want to achieve. There …

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Sales Starts Again!

And whatever your position, like it or not, everyone in business is in sales.So now would be a good time to remind yourself…WHY PEOPLE BUY People buy for emotional reasons, not logical reasons, although they’ll often create logical reasons to justify their decision. And you’ve done this often.For example, did you ever go out and buy a new pair …

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Letterbox Marketing, because sometimes, the old ways are still the best

If you sell a product or service B2C to local people, consider this case study and if it might work as well for you too. A new client of mine had been investing, and in fact wasting approximately £550 a week on social media marketing and local advertising. And he’d been doing this for two …

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Be Incredible

One of the questions I often ask the team in a coaching session is ‘what’s holding you back from doing a lot more business?’ The answers usually include things like: ‘We need to reduce our prices – we’re not competitive enough’ ‘The company needs to spend more on marketing’ ‘They give us too much paperwork’ …

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