You can hand two people the same 7-step blueprint for building a business or hitting a sales target. One will soar. The other will stall. The difference? The way they think! Mindset determines: Whether you take bold action — or play small Whether you learn from setbacks — or spiral into doubt Whether you keep …
Most SME owners I meet work incredibly hard. They’re passionate, dedicated, and willing to do whatever it takes to keep their business alive. But here’s the painful truth: Hard work without clear direction is just busyness. Not progress. And that’s exactly why so many business owners feel like they’re constantly chasing their tail — firefighting …
Why Most SME Owners Are Flying Blind — And How to Fix It Read More »
There’s a critical mistake that many small business owners make — and it’s costing them growth, time, energy, and in some cases, the business itself. They confuse activity with strategy. They’re busy. Constantly hustling. Running campaigns, updating websites, networking, posting to social media, maybe even working with freelancers or coaches… But without a strategic foundation, …
The One Planning Mistake That Could Cost You Your Business Read More »
I know for certain that the biggest barriers to success aren’t lack of funding, fierce competition, or tricky market conditions. No! It’s that sneaky little voice in your head that so frequently talks you down. That’s the real troublemaker, convincing you to shrink your ambitions and settle for mediocrity. Take this typical scenario: A business …
I believe that one of the biggest mistakes most people make in their search for ‘success’ is to be focused on achieving what they want to achieve – their goals. It’s my belief that you will only ever achieve success in any meaningful measure by helping others to achieve what they want to achieve. There …
The biggest mistake most people make in their search for success Read More »
And whatever your position, like it or not, everyone in business is in sales.So now would be a good time to remind yourself…WHY PEOPLE BUY People buy for emotional reasons, not logical reasons, although they’ll often create logical reasons to justify their decision. And you’ve done this often.For example, did you ever go out and buy a new pair …
Don’t make this deadly marketing mistake! Not having a business card that clearly shows what you do and the benefit to the recipient is a terrible mistake. A few days after attending or speaking at a networking event or business conference, I look through the all business cards I’ve collected and, for the life of …
If you sell a product or service B2C to local people, consider this case study and if it might work as well for you too. A new client of mine had been investing, and in fact wasting approximately £550 a week on social media marketing and local advertising. And he’d been doing this for two …
Letterbox Marketing, because sometimes, the old ways are still the best Read More »
Pricing your products and services is a big part of running a small business that often gets overlooked or not carried out carefully enough You know what you can do and you know there’s a market for it, but do you know how much you can charge without scaring customers away? Here are some tips …
Clever Pricing Strategies for the Small Business Read More »
One of the questions I often ask the team in a coaching session is ‘what’s holding you back from doing a lot more business?’ The answers usually include things like: ‘We need to reduce our prices – we’re not competitive enough’ ‘The company needs to spend more on marketing’ ‘They give us too much paperwork’ …
