If you sell a product or service B2C to local people, consider this case study and if it might work as well for you too.
A new client of mine had been investing, and in fact wasting approximately £550 a week on social media marketing and local advertising. And he’d been doing this for two and a half years with no return worth speaking about on that investment.
I suggested we design an A5 leaflet and tested one distribution of 5000 leaflets to local residents via letterbox marketing.
The initial test drop bought in more new business than his previous social media marketing and local advertising had done in the previous 17 months, and at a total cost of only £ £275.
We’ve been repeating this fortnightly in different local areas with similar results.
The important thing to realise about letterbox marketing with leaflets is that almost everybody looks at them before taking them to the bin. And more than enough are kept out of the bin and acted upon to make this a very worthwhile marketing exercise.
Maybe this could work for you too?
There’s only one way to find out!